White Label: E3 & Smart WiFi – Turning Entities Into Identities

Convention centers and stadiums are the modern iterations of the Roman Coliseum. Patrons enter, drawn for whatever reason, looking for a reason to answer “YES!” to a single, timeless question:


While this veritable sea of people flows in and out of these locations, they remain just that: a sea. A single body, lacking in individuality and indistinguishable from the flow of people there for a concert and those there for a basketball game. Their value essentially stops after their ticket purchase.

They are just an “entity.”

How can a massive collection of people become more than just a single entity? The recent Electronic Entertainment Expo (E3) provides the perfect canvas to illustrate the journey to “identity.”

E3 & Smart WiFi

Video games might have recently muscled baseball out of its title of “America’s Favorite Pastime.” One would be hard-pressed to find someone who has never played a console, computer, or mobile game at some point in their life. With 97% of households in the US owning a gameplay capable device, it’s no surprise that the video game industry contributed over $11.7 Billion to the US GDP in 2016. With the gaming industry commanding such a financial presence in American society, it is understandable that the industry would need a stage to match.

Enter E3.

The Electronic Entertainment Expo is the premier annual event for the video game industry. This year it took place at the Los Angeles Convention Center and drew 68,200 attendees, the expo’s largest crowd in the last decade. With attendees flocking to see what new platform Microsoft, Nintendo, and Sony will be debuting and accessing WiFi all the while, it would only make sense one would want to know “who” exactly was at the event. Smart City Networks, the nation’s leading communications provider for convention centers and hospitality venues, handles the telecommunications for the Los Angeles Convention Center.

Why Smart WiFi?
Smart WiFi increases transparency on who is in a venue with authenticated access to a WiFi service. Users access the network by providing either their social media account(s), e-mail, phone number, or all three if your client so chooses. Once connected to the WiFi, user data is captured:

  • Age
  • Gender
  • Guest Loyalty
  • Birth Date
  • Pictures

Clients can establish automatic rules and smart campaigns that can reach individuals once data is captured. Send a “thank you for visiting the LA Convention Center” tweet to a user who has authenticated using their Twitter account. Clients can ask a guest how their visit was and forward any unsatisfactory responses directly to the appropriate department to manage customer satisfaction. Most importantly, this data allows the creation of user demographics; clients can see how many within the crowd of 68,200 people are male or female, between the ages of 18 and 35, or even see how often they’ve been back to the venue. All of which provides them with relevant information about their visitors that can be used to reinforce their brand.

Don’t let another day pass without having the ability help your clients transforms their “entities” into “identities” by contacting us and signing up for a free trial today!